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Cons [287] of Fire 7 Tablet | 7" display, 16 GB, Black	Strength
painfully slow "i do not use it for anything else because it is painfully slow so it is destined to spend most of it's life in a drawer"	100.0%
complete waste "sneaky underhand and a complete waste of time as i don't play games apps which is all i seem to get ads for"	99.9%
poor socket "as it was a fault due to poor design we thought this was a bit unfair as we noticed there was a number of reviews with people experiencing problems with the poor socket"	99.8%
extremely annoying "this is extremely annoying!"	99.7%
hate screens "my kids are 8 and 6 and i absolutely hate screens"	99.7%
worst thing "the worst thing is that the internet is full of tutorials for you to do this that and the other to fix these problems whether they'll work remains to be seen why not make it work out of the box?"	99.5%
really disappointing "really disappointing"	99.5%
very disappointed "very disappointed"	99.0%
really annoying "personally i find that sort of thing really annoying"	98.8%
absolutely awful "what really is shocking is the software the silk browser is absolutely awful"	98.6%
huge problem "huge problem though is trying to transfer my photos from the old tablet to the new"	97.1%
occasional instruction "battery life: barely one day with screen off and only occasional instruction to alexa to set up a timer"	96.0%
pretty poor "same price and supposedly the same but pretty poor quality!"	94.6%
seems awful "screen size was quite small compared to the fire tablet i bought my wife a few yrs ago and battery life seems awful so far too"	93.9%
annoying or irritating "00 extra to have the adverts removed on the tablets otherwise the adverts can at times be annoying or irritating or perhaps feel intrusive"	93.0%
became quite stressful "so not ideal and setting the tablet up suddenly became quite stressful!"	92.8%
biggest waste "this tablet is one of the biggest waste of money i've ever spent!"	91.9%
major disadvantage "there is so much to like about fire tablets but i've decided the major disadvantage outweighs the positives"	89.8%
device is horrible "this device is horrible it actually makes me feel dirty using it"	89.1%
absolutely useless "maps are just absolutely useless"	88.9%
quiet careless "i do seem to buy a few fire tablets a year around black friday when they are cheap generally because the children are quiet careless and have cracked the screens and yes the fire still works !"	88.6%
appalling battery life "appalling battery life"	88.2%
garbage return "utter garbage return arranged samsung tab a ordered direct from samsung amazon don't deserve that sale even though it cost a little more develop a decent os and pay some taxes amazon"	88.0%
doesnt work "its also slow and everytime i open the alexa appit doesnt work"	75.0%
locked down "if you're looking to get a decent tablet don't get this it's highly locked down and you have to do some unofficial work around to get the play store working and even then not all apps work with it"	75.0%
feel intrusive "00 extra to have the adverts removed on the tablets otherwise the adverts can at times be annoying or irritating or perhaps feel intrusive"	74.9%
slow internet "setup was quick & easy but updating the software took a while possibly due mainly to my slow internet though"	74.9%
feel dirty "this device is horrible it actually makes me feel dirty using it"	74.9%
error screen "currently struggling with an error screen that i can’t get sorted"	74.9%
limited functionality "even national rail app only has limited functionality"	74.9%
cluttered with "the home screen is absolutely cluttered with in your face amazon kindle bloatware shoving advertising down your throat"	74.9%
needing cleaning "this latest model is more susceptible to the small oily deposits left by fingers on the screen needing cleaning about twice as often as my previous fire"	74.9%
needing charging "you get a lot for your money with this kindle if you can put up with it constantly needing charging"	74.9%
only issue "the only issue we have is that alexa doesn't work in kids mode and the selected shut down timer software based to set screen time for kids doesn't work very well"	74.9%
terrible purchase "terrible purchase if the kids hadn’t already been given them i’d be sending them back"	74.9%
experiencing problems "as it was a fault due to poor design we thought this was a bit unfair as we noticed there was a number of reviews with people experiencing problems with the poor socket"	74.8%
rather slow "it was also showing signs of old age freezing and being rather slow"	74.8%
seems slow "but the processing speeds sliding between screens and or multi tasking seems slow and ‘laggy’"	74.8%
feel cheated "not much use then and i feel cheated"	74.8%
little laggy "it's a little laggy but for the money you cannot go wrong"	74.8%
payment information "the final straw was that i couldn't install a free app from the app store without entering payment information"	74.8%
more expensive "can get kids you tube items and netflix etc can get a good case off ebay for £5 which does the job of the more expensive kids version"	74.8%
pretty slow "in terms of loading pages it's pretty slow but it's the most basic one so i wasn't expecting it to be amazing"	74.8%
constant bombardment "the real down side is the constant bombardment with adverts but a quick right click and hit ignore get rid"	74.8%
kindle fire "i can't give you any specs or any other details as i'm a bit past learning learning technical stuff at my age but my kindle fire 9th gen will be a constant companion for the next 8 to 10 yes as my kindle fire 2nd did the last 8 years¡"	74.8%
does n't work "only once have i managed to use my voice to open and play a title you normally have to touch it and confirm even if it only brings up 1 option in the search so the idea of controlling it from my voice from the front of the car just doesn't work"	74.8%
return return "return return return"	74.8%
predictable texts "very odd predictable texts too"	74.8%
pretty outdated "it was pretty outdated so made a spontaneous purchase on the very day this new device was launched"	74.8%
snooze button "reminders don't have snooze button if you don't hear them at set time they just move themselves into completed"	74.7%
minor gripe "one minor gripe is that the cost of a cover is quite high"	74.7%
restricted or close "75% of apps i've tried to download from the appstore are either restricted or close on startup"	74.7%
biggest issue "the biggest issue though is the device volume"	74.7%
almost empty "the sd card was almost empty as very few things got stored on it & only amazon video downloads"	74.7%
refurbished instead "if you can stretch to £90 you may wish to get the fire hd 10 refurbished instead which is the best tablet in the fire range which normally costs £159"	74.7%
very intrusive "amazons fire os is very intrusive and overwelming ay first if your used to android or apple os's"	74.7%
service negative "definitely amazon can work on improvements: positives: price size 32gb customer service negative: no android and having to install google play yourself screen with lots glare and reflection no 3g or cell options screen crack easy my last one nexus 3years some minor scratch but not a single crack this one in less than 6 weeks slow processor always having amazon advertise on the main screen before you unlock autocorrect not very smart"	74.6%
drain quickly "seems to drain quickly even when not in use"	74.6%
prevent my child "however the auto shut off of alexa to prevent my child using the shopping app on the tab is a really big down fall"	74.6%
frustrating thing "so easy to set up as well all my details books ect just came straight across once i logged into my amazon account the only frustrating thing is changing most off my passwords for all my other websites because with the auto fill i couldn't remember most of them!"	74.6%
dying ipad "i bought this thinking it would be a bargain to replace my dying ipad and defunct e reader"	74.6%
very stiff "it was a bit hard to plug in for charging the socket is very stiff but that might just have been my hands disability "	74.6%
another issue "another issue is alexa"	74.5%
just avoid "avoid just avoid"	74.5%
poor and limitations "screen is poor sound is poor and limitations are a joke"	74.5%
spent ages "spent ages trying different headphones looking at the help pages etc"	74.5%
watch crap "my daughter uses the tablet to watch crap on youtube bbc iplayer and some of the fire kids games content"	74.5%
lagging behind "they’re really lagging behind!"	74.5%
only problem "i've been buying the amazon fire tablets for yrs my children love them and it keeps them occupied dont think i i could be without them again they are strong and sturdy excellent for kids as they do tend to drop them the only problem i have is that i have 2 keep replacing the chargers they tend to get"	74.5%
only fault "only fault i would pick up on is that the chargers and charging port do tend to go the wires often need replacing when used by little hands and the charging port is often the first thing to go"	74.5%
cheap device "i know this is a crazy cheap device and you get what you pay for but i’ve had this a few months now and it’s never held a charge for when i’d like to use it!"	74.5%
very limited "the tablet is really just an excuse for amazon to bombard you with ads at every single moment and its usefulness is very limited"	74.4%
slight problem "i had a slight problem which an email to amazon quickly had me doing the right thing so all is now well"	74.3%
small shortcoming "for its crazy low price you can forgive any small shortcoming which there aren't many of and be pleasantly surprised when it does more than you thought it was capable of"	74.3%
crash dialogue "the crash dialogue gives an option to report the crash but the email is bounced back from wps in chinese"	74.3%
loses charge "i have found that this model loses charge quickly unless in airplane mode"	74.3%
negative reviews "i have an acer android that cost a hundred and thirty pounds and this matches that in everything in fact i find it quicker i noticed you had a few negative reviews and all i can say is what did they expect for 50 quid"	74.3%
total nightmare "this thing is a total nightmare i can't install any apps or even access my google account on to it"	74.3%
inferior product "you must know this is an inferior product"	74.2%
single crack "definitely amazon can work on improvements: positives: price size 32gb customer service negative: no android and having to install google play yourself screen with lots glare and reflection no 3g or cell options screen crack easy my last one nexus 3years some minor scratch but not a single crack this one in less than 6 weeks slow processor always having amazon advertise on the main screen before you unlock autocorrect not very smart"	74.2%
same error "even brand new cards just opened and used get the same error"	74.2%
products fault "obviously you should restrict how much your kids are on the devices but that's not the products fault"	74.1%
feels slow "it feels slow using all the apps i have installed so far"	74.1%
draining literally "the battery life is draining literally it doesn't last the day yet i don't use it for movies games or youtube but the battery goes down rapidly compared to every other tablet i've used"	74.0%
crazy low price "for its crazy low price you can forgive any small shortcoming which there aren't many of and be pleasantly surprised when it does more than you thought it was capable of"	73.7%
just plain "that's just plain crazy"	73.7%
very restricted "the amazon app store is very restricted and doesn't contain many of the great apps you might want to put on your tablet"	73.6%
childish tricks "hidden in tiny print was that the book order had to be over £30 so i didn't get the chance to buy 2 books to get to over £30 i hate childish tricks like that"	73.4%
major problem "major problem : i have lots of micro sd cards with lots of videos etc"	73.4%
slightly annoying "the amazon adverts on the start up screen are slightly annoying although you can get rid of them but it will cost you a tenner unless you're really it savvy"	73.1%
little assistance "very little assistance from customer service my son is still waiting for a kindle that actually works"	73.0%
mucking around "after mucking around with the settings and downloading some software and throwing it across the sofa and waiting for ages for it to make a wifi connection and getting used to dabbing the single pixel on the screen that has part of the button that i want to press and hunching over it with my glasses on like an old technophobic person i can honestly say that it's much easier to just take a laptop"	72.9%
over priced "the screen resolution etc is great but the lack of memory is already a problem and i feel pressured to use one of amazon's sd cards which are over priced !"	72.7%
same problem "same problem despite the fact i have 2 old kindles that connect perfectly"	72.4%
only negative "my only negative having had it for a couple of weeks is that the battery life is not brilliant but is ok as i only paid £24"	72.3%
fire doesnt "a shame really as this fire doesnt seem to be good at much"	72.1%
little trouble "can’t really condemn it as so far had little trouble with"	71.7%
poor sound "screen is poor sound is poor and limitations are a joke"	71.6%
known issue "i would be interested for amazon to contact me directly about this as to whether this is a known issue or i actually have a faulty tablet"	71.6%
just an excuse "the tablet is really just an excuse for amazon to bombard you with ads at every single moment and its usefulness is very limited"	71.4%
blocked them "amazon must know that there are hacks out there to remove the ads and also to allow you to install google play to gain access to a myriad of apps that you can’t get on the fire because amazon have blocked them"	71.4%
slightly narrower "the actual fire is slightly narrower than the previous one so it makes holding it a little easier"	71.1%
slower charging "the charging is done by a micro usb port which means slower charging than a usb type c therefore be prepared to keep in on charge for couple to top up the battery i knew whether 32 or 16 gb neither is enough for my need so opted for a 16gb and purchased a micro sd at the same time easy to insert and install"	71.1%
hardly surprising "the device is also un ashamedly an advertising front window for amazon although hardly surprising"	71.0%
basically unuseable "it fails to focus on anything so the photographs are blurry and basically unuseable"	71.0%
incorrect response "i had asked the question and was given an incorrect response from a purchaser"	71.0%
least expected "i had a lot of problems at first with the kindle doing very odd things like randomly jumping to facebook messenger when least expected"	71.0%
ipad galaxytab "if they toned down the advertisig i'd give a 5 but it doesn't pretend to be a surface ipad galaxytab!"	70.5%
lags and freezes "the screen is a fingerprint magnet and even though this is the new fast model it still lags and freezes"	70.4%
petty spat "maybe that's fine if amazon are having some kind of petty spat with google but keep it to yourselves it's embarrassing there are lots of 3rd party apps caught in the crossfire here!"	70.4%
stop working "hardly used is 2 weeks and stop working doesn’t charge"	70.3%
another problem "another problem is that the fire seems to need re charging very quickly and i am concerned that if i take it fully charged to the poolside when on holiday it will not last the normal sun bathing day before needing to be re charged"	70.2%
very basic "i was expecting something very basic"	69.9%
shoving advertising "the home screen is absolutely cluttered with in your face amazon kindle bloatware shoving advertising down your throat"	69.9%
no account and scary "no good if giving to children or adults with no account and scary if you think they’ll get access to spend your money via the account link"	69.8%
ipad 3 apple "my existing tablet an ipad 3 apple have now deemed obsolete and no longer support"	69.8%
prime low price "the pad is not a patch on apple i wish i hadn't been tempted by the prime low price"	69.4%
feels manipulative "ads playing on my device outside of apps feels manipulative"	69.1%
little gadget "this little gadget does so much and i’m absolutely thrilled with it!"	69.1%
obsolete version "the os is also forked from an obsolete version of android and well below the minimum api level that developers need to target"	69.0%
seemed so slow "my other fire was only 5gb and i had run out of space and everything seemed so slow"	68.9%
much protection "have to say not much protection around tablet in it's box and the delivery box was damaged"	68.9%
constant adverts "* constant adverts for apps on the lock screen adult profiles * cannot setup additional adult users without them having their own amazon account i share an account with my wife we want separate profiles under one account "	68.8%
cheap backup "i use my iphone for everything so this is really just a cheap backup for travelling & if it gets lost or stolen it’s not the end of the world"	68.7%
complete rubbish "i purchased this for my 6 year old daughter wish i had known before purchasing but fire tablets are complete rubbish: * no play store without a simple but annoying hack "	68.6%
seem a bit laggy "only issues are it can seem a bit laggy here and there and screen quality in terms of pixels is good but not the best"	68.4%
unsure about "audiobooks so i can now use amazon audiable great stuff no mre ripping from cd to mp3 player pay download and listen well simple the only thing iam unsure about at rhe moment is rhe battery life especialy for watching films but i have to say on a first use well impressed the sale price made it an"	68.3%
bombard their users "i understand amazon wants to make money they are a business but they can at least not bombard their users with ads after they bought a product from them"	68.3%
wrong character "yes the screen is a little sluggish and it’s very easy to hit the wrong character on the keyboard but these things are minor"	68.2%
faulty tablet "i would be interested for amazon to contact me directly about this as to whether this is a known issue or i actually have a faulty tablet"	68.0%
payment details "also its pathetic that my amazon account along with all payment details are easily available on the tablets!"	68.0%
stopped working "it was very old and stopped working"	67.8%
blocking the speaker "note the speaker position has moved on this model i keep having to change the way i hold it so that i don't keep blocking the speaker with my palm or fingers"	67.8%
another small point "another small point is that it advertises books on the lock screen"	67.7%
done poorly "the device is also as expected heavily geared towards amazon stuff which is fine but their interface is just slapped over googles android system and it’s done poorly just give us an android device?"	67.6%
it's too small "but for me it's too small"	67.5%
does not feel fair "and having unknowingly opted in to this does not feel fair"	67.3%
remove the shopping "un able to put password on this or remove the shopping app"	67.2%
destroy the wall "i thought to smash it to the wall but it won't worth to destroy the wall"	67.1%
annoyed with this "i was a bit annoyed with this as i had checked before i bought the fire 7 on the amazon website that the app was available and it was however it turns out not to be compatible with the fire 7"	67.1%
unwanted button presses "finally half the time it misses off the first letter of the work you're typing perhaps to avoid unwanted button presses but really?"	67.1%
logged in they "once logged in they could resume where they left off on their now redundant kindle"	67.1%
refuses your choice "and when you try to change the setting it refuses your choice"	67.0%
have n't used it since "i used the camera to take 1 snap and haven’t used it since"	66.7%
restrictive indeed "very restrictive indeed"	66.7%
no real customisation "no real customisation no real killer app even the synchronisation to your amazon stuff is a bit"	66.6%
poor work amazon "poor work amazon really not upto your usual standards"	66.6%
main gripes "my main gripes: 1"	66.4%
struggling somewhat "no doubt i shall get used to it but at present i am still struggling somewhat"	66.4%
very heavy "i also like the alexa feature as can use the tablet hands free the screen size fits nicely in the hand & isnt very heavy so taking it around in your bag pocket will be ok i also think that it is very sturdy so shouldnt break very easy time till tell though i am also looking at getting a case for it tho preferably one with a built in stand as apart from reading my books i plan on watching a few films on it while travel on the train etc"	66.3%
having trouble "i’m also having trouble loading music from my computer although i’m still trying"	66.2%
disappointed by this "yes it's cheap but i was really disappointed by this"	66.1%
limiting especially "very limiting especially with child profiles it's crazy that there is no way to allow prime video access on the child profiles"	66.0%
sending it back "at one point i was considering sending it back because it would not move away from the internet screen and it was saying i needed a internet connect which was no good when you are away on holiday"	66.0%
special beware "the music player is good but without taking up a monthly payment for millions of songs i have to load my songs on a micro sd card bought special beware you get the right one or it won’t work right"	65.8%
restriction passwords "ability to lock out elements for kids and set restriction passwords is excellent too"	65.7%
small a screen "although i use a bigger tablet normally i don’t find it too small a screen with this 7” one"	65.5%
kindle fires "i can charge both kindle fires at the same time use the old one when a recharge is required"	65.4%
with just the amazon "if the screen quality was there and it didn’t lag with just the amazon apps it would be a solid 5"	65.4%
does n't recognise them "they do not recognise it and it doesn't recognise them"	65.4%
n't very good "i brought this to replace my old kindle hdx 7" as the battery life wasn't very good any more however the new fire has a terrible battery life it's about the same as my five year old hdx"	65.4%
missed a trick here "the only saving graces are the expandable memory and the camera such a shame as amazon have a missed a trick here"	65.4%
restrict ` screen time "* can restrict 'screen time' or set time limits on apps as a whole but can't set unlimited access to specific educational apps etc"	65.3%
damaged so i returned "i found it hard for the charger lead to fit in the fire tablet was afraid to force in case it damaged so i returned it"	65.3%
cover is padded "my wife's sage ones cover is padded"	65.3%
bitterly disappointed "the first time i have bought a fire tablet and almost immediately after using it for the first time i was bitterly disappointed"	65.3%
useless paper weight "to sum it up unless your near a charge point when you need to use it it’s a useless paper weight"	65.3%
upside down "when i play games it auto rotates so that it is upside down"	65.1%
limited number "no access to items already bought from the 'play store' and a limited number of apps compared to play"	64.9%
also very slow "this particular version is also very slow"	64.8%
disappointed with this "i'm hugely disappointed with this"	64.8%
clunky for reading books "then on xmas day when we looked at it properly it is hugely clunky for reading books"	64.8%
remove adverts "samsung tablets are easier to use and don't make you pay extra to remove adverts but you pay more for it to begin with"	64.7%
unless you 're really "the amazon adverts on the start up screen are slightly annoying although you can get rid of them but it will cost you a tenner unless you're really it savvy"	64.7%
gave up the ghost "this is my second kindle fire 7 my first kindle fire second generation has served me so well for many years and still works as well as the first day i got it but the charging port gave up the ghost "	64.7%
locked in to the screen "special price as the tablet has ads locked in to the screen when you power up"	64.7%
removed on the tablets "00 extra to have the adverts removed on the tablets otherwise the adverts can at times be annoying or irritating or perhaps feel intrusive"	64.7%
slow processor "definitely amazon can work on improvements: positives: price size 32gb customer service negative: no android and having to install google play yourself screen with lots glare and reflection no 3g or cell options screen crack easy my last one nexus 3years some minor scratch but not a single crack this one in less than 6 weeks slow processor always having amazon advertise on the main screen before you unlock autocorrect not very smart"	64.5%
return service "i have held on to three broken devices should amazon eventually offer a repair or return service"	64.5%
blocked launcherhijack "after further research i discovered that fire blocked launcherhijack app!"	64.5%
headaches less frequently "i use it all the time not just at night and i have noticed i have headaches less frequently"	64.4%
disappointed with "so i thought i'd get the new 20019 edition not disappointed with it in any way"	64.1%
leaves no space "this leaves no space to see the content of the page"	64.1%
terrible text "got to say the sharpness of the text is terrible text is blurry"	64.0%
rather tightly "5 stars for the rather tightly asked questions above"	63.9%
hardly used "hardly used is 2 weeks and stop working doesn’t charge"	63.9%
third fire "this is my third fire tablet the last one was a 5th generation with an sd card"	63.8%
regret my purchase "it is cheap in fairness but i definitely regret my purchase"	63.6%
seems very poor "also the battery life seems very poor"	63.6%
waste of time and money "waste of time and money"	63.5%
laggy and games "navigation is a bit laggy and games would need to be limited to the most basic"	63.5%
insult alexa "once you're in the amazon fire you have to buy amazon and forget trying to talk to alexa unless you have a london or midwestern american accent the only good thing is you can insult alexa in a scottish accent and she'll thank you for the compliment in the end i just got my android tablet fixed"	63.5%
explained more clearly "linking to the wi fi could have been explained more clearly"	63.3%
no help whatsoever "got the new one a day after promised delivery date and proceeded to install my apps i like ebay but the new kindle doesn't support the app is this rivalry between amazon & ebay apparently amazon haven't updated the ebay app since 2018 time they got this sorted as amazon customer service were no help whatsoever with this problem"	63.3%
advertising and junk "so all the advertising and junk you don't need is right there and you can't remove it"	63.3%
apple i wish "the pad is not a patch on apple i wish i hadn't been tempted by the prime low price"	62.9%
been unlucky "i may have been unlucky and had a duff one who knows but it’s a bit late to send it back now"	62.9%
chinese sort "i am a bit disappointed in the fire 7 i bought this to replace another tablet that i have i thought that i would be able to singapore that i already had but this isn't the case i'm also have half of problems with the docs as it keeps sending me messages in what looks like chinese sort it out amazon or"	62.9%
more functional "if you want something more functional than an e shopping device and a slow internet browse look past this marketing ploy and get something else"	62.9%
disposable to an extent "for me at £35 even at £50 it's disposable to an extent"	62.7%
useless for the fire "contacted amazon who gave advice which was totally useless for the fire 7 i bought"	62.7%
simple but annoying "i purchased this for my 6 year old daughter wish i had known before purchasing but fire tablets are complete rubbish: * no play store without a simple but annoying hack "	62.5%
regret purchase "regret purchase"	62.5%
kids fire subscription "also having 1 year kids fire subscription for free is a bonus"	62.5%
adverts scam "the major reason i wrote this review is due to the adverts scam"	62.4%
child profiles "very limiting especially with child profiles it's crazy that there is no way to allow prime video access on the child profiles"	62.2%
poor battery life "* poor battery life i restricted my daughter to 30 minutes per day but the battery was always dead after 1"	62.0%
no such luck "no such luck"	61.8%
does n't view correctly "facebook doesn't view correctly neither does bbc news or any for that matter"	61.7%
buying especially "definitely worth buying especially if you want to go away and not take a super expensive tablet or equipment with you for poolside reading or the like"	61.7%
responding tablet "not the fastest responding tablet compared to an ipad or iphone but at that price i’m not complaining"	61.5%
technologically savvy "my mum is nearly 85 years old and not technologically savvy"	61.5%
does n't even "doesn’t even have chrome!"	61.5%
slow sluggish "it's a little slow sluggish and display isn't that great the text nowhere near as crisp as my ipad but hey it only cost 30 quid"	61.3%
breaks even "also if it breaks even by accident"	61.2%
very poor tablet "i don’t find it easy to use it doesn’t swipe as quickly or easily as the ipad and in my opinion is generally a very poor tablet"	61.2%
deemed obsolete "my existing tablet an ipad 3 apple have now deemed obsolete and no longer support"	61.2%
does n't charge "hardly used is 2 weeks and stop working doesn’t charge"	61.0%
just too slow "if you want a tablet for the internet then don't buy this it's just too slow and freezes"	61.0%
no decent youtube "not many good apps on the store forced ads on lock screen unless you pay to get rid of them no decent youtube app as it is just a glorified web browser version that doesn't even keep the screen awake during videos"	60.9%
huge issue "this junk cannot be uninstalled or even hidden so someone like my mum would have a huge issue with it"	60.8%
little quibbles "two little quibbles are"	60.7%
severe limitation "this new model is buggy i quite often can't download content there is severe limitation on compatible apps more so than the old version "	60.6%
would n't recommend "overall due to these issues i am not very happy with this tablet and wouldn't recommend"	60.5%
seems to stutter "when i watch video however it seems to stutter whilst playing back the video on internal memory like it hasn’t got the processing power to cope with it"	60.5%
inferior to and ipad "yes the graphics and battery life is way inferior to and ipad but let’s be realistic here it cost £50 as opposed to £400 for an ipad you get what you pay for and as far as value for money goes you can’t knock it"	60.4%
forced ads from turn "awful set up experience forced ads from turn on tries to trick you into signing for subscriptions"	60.4%
then it stopped "this worked for several minutes and then it stopped"	60.2%
already very "its loaded with adverts and pre installed apps that clog up its already very low memory"	60.1%
little sluggish "yes the screen is a little sluggish and it’s very easy to hit the wrong character on the keyboard but these things are minor"	60.1%
lots of sites "however it begins to lose points for the following reasons: battery life could and should be better thankfully there are lots of sites on the web that help you go under the bonnet and show you what to shut down to minimise power drain"	60.1%
storage messages "new kindle fire was purchased because the old one was plagued by the low storage messages it was only 8gb but had a 64gb sd card in it"	59.9%
worry about them "i have parent control on all of these so i have not to got worry about them buying games or entering sites which are age restrictioned"	59.7%
virus programmes "'free' stuff is usually limited and not much use for example anti virus programmes "	59.7%
simply unacceptable "finally the battery is simply unacceptable with light use it goes from full charge at the start of the day to dead by the afternoon"	59.5%
negative comments "if i were to make any negative comments it would be the adverts special offers which keep coming up and are annoying but i think reduce the price by £10 or so and the fact that you have to pay almost the same price again to get a decent cover case"	59.4%
constant load "the version comes with a constant load of ads for products on amazon sleep screen and in other places too"	59.4%
poor about 2 hours "the battery life is poor about 2 hours not helped by having to have audio permanently on loud due to lack of any bluetooth connection "	59.3%
power drain "however it begins to lose points for the following reasons: battery life could and should be better thankfully there are lots of sites on the web that help you go under the bonnet and show you what to shut down to minimise power drain"	59.2%
tiring on the hands "the tablet is a bit tiring on the hands after a bit"	58.9%
already a problem "the screen resolution etc is great but the lack of memory is already a problem and i feel pressured to use one of amazon's sd cards which are over priced !"	58.8%
text to no avail "have tried in settings to sharpen up the text to no avail"	58.8%
more complicated "i'm finding it more complicated than my previous fire 7hdx"	58.5%
makes no sense "this makes no sense and is infuriating"	58.4%
unsupported plug "then i tried prime video: it won't work either on my very up to date mac nor on fire 7: "unsupported plug in" wtf?"	58.4%
nothing major "we've had no problems with it occasionally it can be a little slow to react but nothing major i'm pleased with it"	58.4%
like a downgrade "was hoping that this newer version would be like an upgrade but it felt more like a downgrade"	58.3%
previous fire 7hdx "i'm finding it more complicated than my previous fire 7hdx"	58.3%
find it useless "i find it useless"	58.2%
plugged in speaker "the fire 7 does have "alexa" although i can only seem to get it to work if i hold the home key and every time i have asked alexa a question one of my echo dots has replied with the answer so this maybe because it redirects to the nearest plugged in speaker i don't really know"	58.1%
still so limited "just a pity battery life in all such devices is still so limited"	57.8%
gets so messy minutes "the screen gets so messy minutes after the packaging is removed and is very difficult to clean"	57.8%
marketing ploy "if you want something more functional than an e shopping device and a slow internet browse look past this marketing ploy and get something else"	57.6%
n't have them "no longer are we getting hounded to download iphone apps and either pay for them or tell the kids why they can't have them"	57.6%
broken devices "i have held on to three broken devices should amazon eventually offer a repair or return service"	57.5%
lost without "i would be lost without it!"	57.4%
cracked screen "i upgraded an old kindle fire because of a cracked screen"	57.4%
completely dead "completely dead"	57.4%
slow and the case "my existing 7" kindle was beginning to run slow and the case was damaged but more importantly no longer held acceptable battery life"	57.4%
the time not just "i use it all the time not just at night and i have noticed i have headaches less frequently"	57.3%
that's missing "the only thing that's missing is google play but as it had amazon own os and amazon store it's which has almost every app it's not very needed "	57.3%
slower in operation "the new one is slower in operation the battery life is significantly shorter and the keyboard is terrible to use!"	57.2%
headache tablets footnote "pass the headache tablets footnote: after some days i was told that it needs bt hub smart set up disabling which bt will do for you"	57.1%
what's worse "what's worse is i haven't got kids!"	56.9%
quite limited "it's quite limited the application options you have to register a credit debit card in order to i stall applications you can easily buy spend money on some useless or unwanted app if you're not paying attention the battery is getting drained quite easily even with wifi there are screensaver adverts which if you want to deactivate you have to pay £10"	56.9%
pity battery life "just a pity battery life in all such devices is still so limited"	56.8%
stop being distracted "also when i put it on charge and switch off it keeps switching itself back on again so i have to turn it face down to stop being distracted"	56.8%
not been addressed "i am surprised that as this tablet is the new release that this issue has not been addressed"	56.7%
photographs are blurry "it fails to focus on anything so the photographs are blurry and basically unuseable"	56.4%
alarm clock "its even about as good an alarm clock as you can find"	56.2%
modify the software "that was a right palavour i can tell you downloading various files to modify the software"	56.1%
does not hit the mark "i consider myself to be pretty tech savvy especially with android and amazon devices but this tablet is far from user friendly and really does not hit the mark"	56.0%
that it was not working "i was really disappointed to find that it was not working"	55.9%
there are issues "while the tablet is good there are issues"	55.9%
it's a bit underpowered "for using it as a media consuming gaming tablet it's a bit underpowered"	55.6%
educational games ebooks "youtube gmail netlfic bbc iplayer roblox educational games ebooks all sorts endless fun!"	55.6%
popping up randomly "next alexa keeps popping up randomly and the only way to get rid of it is to reboot the device"	55.5%
disable this "when i logged in to my account to disable this i was charged £10"	55.4%
waiting for ages "after mucking around with the settings and downloading some software and throwing it across the sofa and waiting for ages for it to make a wifi connection and getting used to dabbing the single pixel on the screen that has part of the button that i want to press and hunching over it with my glasses on like an old technophobic person i can honestly say that it's much easier to just take a laptop"	55.4%
have this problem "hopefully this new one will not have this problem"	55.3%
from clumsy kids "i bought rubber cases for the fires to protect them from clumsy kids & have had no issues with cracked screens or anything like that"	55.2%
long journeys "i bought this as a cheap tablet with a headrest holder so my daughter could watch films on long journeys"	55.2%
unable to print documents "another annoyance is that i am unable to print documents etc"	55.2%
defunct e reader "i bought this thinking it would be a bargain to replace my dying ipad and defunct e reader"	55.2%
pretty annoying "pretty annoying but big apps so maybe this is why"	55.2%
they replaced "first one just stopped working but was within guarantee so they replaced it"	55.2%
it's not ideal "turning up the brightness helps but it's not ideal"	55.2%
...

Cons [23] of Apple iPad Air (10.5-inch, Wi-Fi, 64GB..	Strength
only gripe "that’s my only gripe"	74.9%
abysmal service "very happy with this product unfortunately through abysmal service from amazon i had to purchase it from elsewhere"	74.9%
very sluggish "the connection speed to the internet is also very sluggish!"	74.8%
probably biased "i am an apple fan so probably biased : with apple products you know what you are getting"	74.6%
make problems "this is a brilliant ipad a bit bigger and a lot faster that my old one but that is down to apple putting data in the updates that checks how old yours is and then starts to slow it down and make problems with your app’s"	70.6%
ipad novices "excellent piece of kit but had a few difficulties in setting it up apple don’t seem to use terms for complete ipad novices"	70.5%
lost in transit "still waiting for the cover ordered with it which seams to be lost in transit so i am being very careful not to drop it in the meantime"	67.1%
return it for replacement "now i have an ipad which is dead has never been used and nowhere on the amazon site can i find how to return it for replacement"	65.6%
dented the memory "it’s super quick and i haven’t even dented the memory"	64.5%
ipad battery "i cannot answer the battery life because i have to see if it is any better than the previous ipad battery which only lasted for about 3 years"	64.3%
drop it in the meantime "still waiting for the cover ordered with it which seams to be lost in transit so i am being very careful not to drop it in the meantime"	62.5%
very bad quality "not sure what to do very bad quality from most iconic brand"	60.4%
speed of operation "i also like the speed of operation and overall display quality"	58.6%
reflective display "non reflective display no light bleed awesome ecosystem regular updates that’s what apple offers you want everything but that choose every other company"	58.4%
terrible experience "what can i say after a terrible experience with the samsung s5e i ordered what i should have ordered in the first place"	56.3%
which is dead "now i have an ipad which is dead has never been used and nowhere on the amazon site can i find how to return it for replacement"	55.3%
could not be resuscitated "a replacement for my previous ipad air which at only 3 years old died and could not be resuscitated!"	54.7%
getting oh so slow "i have been using a first generation air for about six years now and it has been getting oh so slow"	54.1%
second ipad nothing "this is my second ipad nothing wrong with the first one but was limited by being only 32 bit"	53.7%
gone to waste "every penny spent has not gone to waste"	53.5%
hundreds less "i can do everything an ipad pro can on this for hundreds less"	52.5%
seems money "not sure how issue will be resolved upset as it seems money is lost"	52.4%
slow it down "this is a brilliant ipad a bit bigger and a lot faster that my old one but that is down to apple putting data in the updates that checks how old yours is and then starts to slow it down and make problems with your app’s"	52.0%
...

Pros [236] of Fire 7 Tablet | 7" display, 16 GB, Black	Strength
absolutely brilliant in both products "me and my kids love reading books on the kindle but my lo prefers coloured books and this is absolutely brilliant for reading kids books she is now reading more books than she has ever done so"	100.0%
excellent product in both products "unbelievably good value excellent product thank you amazon"	100.0%
highly recommend in both products "would highly recommend!"	99.6%
really good in both products "its still really good and hasn't put me off it all"	99.3%
battery life is great in both products "the battery life is great"	91.7%
really happy in both products "i have to admit that i was really happy with my older model kindle fire hd"	88.4%
works well in both products "i use an older model which belonged to my grand daughter as a kindle and it works well but had not bothered with much other software"	75.0%
great price in both products "great price for great item i love it"	75.0%
great value in both products "great value for money!"	74.9%
really well in both products "bargain tablet great quality plastic but really well put together happy with the speed searches on the internet load"	74.9%
very quickly in both products "the fire arrived very quickly perfectly packed and working well"	74.8%
good value in both products "this a great little amazon tablet good value for the price especially on black friday when i bought mine"	74.3%
really nice in both products "the colours are really nice too"	74.2%
well worth in both products "i find it well worth buying"	74.1%
crystal clear in both products "screen displays clearly and sound is crystal clear"	74.0%
very happy in both products "i'm very happy with my tablet i use it for my e books social media netflix and lots more"	74.0%
great size in both products "it's also a great size for reading your books in your kindle library"	73.4%
good quality in both products "sturdy with a high matt finish good quality"	73.3%
highly recommended in both products "highly recommended"	72.6%
much better in both products "another thing i love the colour range we have the sage and plum so much better then what you would normally be able to buy"	71.9%
recommend this in both products "life the screen is bright and clear and the tablet seems to be a little bit faster than the previous model overall i would recommend this as a good buy"	70.9%
build quality in both products "pros: price google playstore sideload fresh colourways expandable memory better build quality at the usb charging point"	69.6%
photos and videos in both products "it won't compare to an i pad but it takes and stores reasonably good photos and videos is efficient with e mails and internet use has calendar facility world clock documents app apps for news and for watching tv programmes and a good general selection of apps with a help facility"	69.0%
honestly excellent "this is honestly excellent value for the price"	100.0%
absolutely perfect "this nifty little tablet is absolutely perfect for small scale browsing emails video streaming kindle reading and much more"	100.0%
absolutely delighted "absolutely delighted"	100.0%
brilliant piece "a brilliant piece of kit"	100.0%
quite remarkable "to be able to buy a tablet device for that is quite remarkable hence i took a punt really not knowing anything about the kindle fire at all"	99.9%
quite good "however for what it offers i think it is quite good value for money and my young teenagers 12 year olds do like it "	99.9%
quite sharp "the screen although not hd is quite sharp and for 7" screen is adequate"	99.8%
very bright "the color reproduction is accurate and is very bright"	99.8%
best thing "the quality is good and having left libraries of books in three countries over the years i think the kindle is the best thing about techie developments ever"	99.6%
nice piece "a nice piece of kit with a sensible price tag"	98.8%
totally satisfied "i only surf and play games and use the occasional email but i am totally satisfied"	97.9%
brilliant tablet "brilliant tablet and definitely worth twice the money amazon are asking"	96.9%
fantastically well "mostly i use it for reading books but i do use it to surf the internet and catch up on tv and films and it fulfils all of these purposes fantastically well"	96.6%
amazingly well "it’s role is to provide a gateway to the world wide web of information and in particular amazon and it does this amazingly well for the price"	96.5%
durable piece "product is really good for the price and seems like a durable piece of tech"	95.1%
sound quality "picture and sound quality age superb"	94.4%
apparently available "the fire 7 series 9 seems unfettered when it comes to accessing additional apps many of which were not apparently available according to previous reviews i had read"	94.2%
dramatically improved "mt delight was complete when i hit a spacial price and the unit turned out to have twice the on board memory of the old one appeared to be clearer display had alexa on board the pictures it takes appear improved and the sound quality was also dramatically improved and a simple press of a button brought up all the apps loaded to the old unit"	94.2%
snatched a bargain "got this in the prime day sale and so glad i snatched a bargain when i did"	93.1%
what a bargain "what a bargain"	93.1%
done a terrific "cheap easy to use simple transfer from previous amazon has done a terrific job again"	91.1%
no tablet is brilliant "sound quality was acceptable no tablet is brilliant and you could always connect it to a bluetooth speaker if you wanted to improve the sound"	90.6%
lovely colour "great price & a lovely colour"	90.3%
absolutely great "for reading books all at home or work it's been absolutely great"	90.0%
quality decent "camera quality decent"	89.8%
this device is excellent "as i say this device is excellent"	89.6%
love the colour "i also love the colour"	88.7%
together happy "bargain tablet great quality plastic but really well put together happy with the speed searches on the internet load"	88.4%
good and stable "the screen is crisp and responsive wifi connection is good and stable sound is good considering it only has one speaker"	88.1%
for the fire great "but as for the fire great"	88.0%
less bulky "i am very pleased with this 7inch fire tablet and it's a lot less bulky than the larger one"	87.8%
great gift "i purchased this *3 times from nov dec 2019 because it makes a great gift for preteens"	75.0%
decent time "the tablet battery lasts for decent time about 7h of use and the charging is quick"	75.0%
nicely made "nicely made screen is fine"	75.0%
reasonably good "it won't compare to an i pad but it takes and stores reasonably good photos and videos is efficient with e mails and internet use has calendar facility world clock documents app apps for news and for watching tv programmes and a good general selection of apps with a help facility"	75.0%
fairly quickly "it’s a very nice tablet and if you don’t currently have one this will be great for most people however i find myself comparing this tablet to my ipad the major downsides to this tablet are battery life and app store i have found the battery drains fairly quickly when using it it isn’t bad for the price mind you and the app store isn’t as good as the google play or apples store"	75.0%
efficient option "so all in all this is a brilliant cost efficient option for me!"	75.0%
good points "first the good points the screen is much better than i expected and while i did not buy it with the intention of watching films etc"	75.0%
great features "has some great features on it"	75.0%
unlimited access "99 subscribe to amazon kindle family which allows your children to have unlimited access to various kindle library books"	75.0%
additional benefits "i absolutely love it even without having prime although i can see the additional benefits that would bring"	74.9%
sturdy case "nice sturdy case"	74.9%
seems great "the quality seems great and especially for the price i would strongly recommend"	74.9%
great boon "being able to see her book covers in colour is a great boon"	74.9%
perfect size "this is the perfect size to slip into my handbag when i go to the many hospital appointments i have and the books and apps which work offline really help to pass the time in the waiting room my other tablet is 10" and too big for this purpose"	74.9%
more useful "the more useful it seems to become"	74.9%
child friendly "tablet is child friendly"	74.9%
look forward "the small size makes it very convenient for my to carry around with me and i look forward to using it when on holiday"	74.8%
picture quality "the picture quality is brilliant and the sound with earphones is very good"	74.8%
some miracle "if she by some miracle managed to cross this hurdle there is fire tablet home screen with more junk preinstalled apps than i've seen on cheap chinese phones 10 years ago"	74.8%
price range "i primarily use apple at home but a new mini ipad was slightly out of my price range before christmas so i opted for a fire tablet"	74.8%
prime account "to get the best out of it you need an amazon prime account"	74.7%
five stars "although i've given everything five stars it's taking some getting used to as it's so different from my old one in terms of screen layout etc"	74.7%
parental controls "i like that the amazon tablets have excellent parental controls that can be activated on the children’s tablets & also that if you’ve bought an item be it a film or an app you can make it available to your child"	74.7%
really sturdy "there is such a huge selection of games the screen is fabulous quality and its really sturdy and well built"	74.6%
grand daughter "i use an older model which belonged to my grand daughter as a kindle and it works well but had not bothered with much other software"	74.6%
works fine "nothing to complain about tablet i put a card for 32 gb and works fine "	74.6%
excellent deal "for the money though – it is an excellent deal"	74.5%
very competitive "we bought this for our lad on prime day as the price was very competitive"	74.5%
good picture "good sound good picture easy to read my kindle books really pleased with it"	74.5%
sensational value "you get what you pay for and for around £50 the fire 7 is sensational value"	74.5%
monthly outlay "i also like that you can for a monthly outlay of uk gbp £4"	74.5%
right choice "it does this very well however on hind sight i think i should have gotten a bigger screen version although then it wouldn’t be as easily carried so maybe i did make the right choice"	74.5%
unlimited option "has a huge amount of kids content with the unlimited option"	74.5%
just perfect "my new fire kindle is just perfect for me just love it & it will get a lot of use"	74.5%
good enough "the quality of the image is good enough for my kindle reading"	74.5%
plum colour "great size to slip into my bag love the plum colour as ‘girlie’ but not shocking pink!"	74.4%
sage colour "love the sage colour and nice 7" screen"	74.4%
fantastic screen "fantastic screen for watching anything from your prime video sound from the one speaker is excellent and loud too"	74.4%
many positives "some positive but also plenty improvements need it this tablet has as many positives as negative negatives are a bit longer but "	74.4%
excellent value "excellent value for the price too"	74.4%
olds birthday "we bought this for our 3 year olds birthday as he kept wanting to play with my daughters ipad and they are expensive lol"	74.4%
pretty good "all in all for this price it is pretty good buy and it certainly surpassed my expectation of a budget tablet"	74.4%
very helpful "alexa is as usual very helpful and obliging!"	74.4%
touchscreen capabilities "it is heavier than the kindle but i had an older kindle with no touchscreen capabilities so this is great"	74.4%
very convenient "the small size makes it very convenient for my to carry around with me and i look forward to using it when on holiday"	74.4%
amazing value "i purchased this amazon fire tablet when the black friday offers were on so it was amazing value"	74.4%
just great "it meets my needs just great"	74.4%
sophisticated tablets "of course there are more sophisticated tablets with more features but mostly more features i will not use"	74.4%
pretty well "the original ones have become quite difficult to charge – wear and tear after 4 years of being wrenched off the charging cables by over eager kids i suppose for what they cost in the first place i think they held up pretty well"	74.4%
significantly better "it's significantly better than the older version"	74.4%
very easily "can later age range of content very easily"	74.4%
good condition "the new one it's in good condition for the moment"	74.4%
grey version "99 wow what a bargin a have an orignal kindle grey version i have sync'd all of my books over in seconds downoaded prime films in a few minutes used the alexa app and the browser i cannot rate this product enough i have a smasung tablet as this is just as good"	74.3%
competitive photos "if you want something more sophisticated with large memory large screen precision competitive photos then it may not be for you"	74.3%
subtly different "i have looked on the kindle i am currently using and the wi fi connection page is subtly different"	74.3%
seems good "i absolutely love how good the display is ease of use battery seems good and very pleased with the specification"	74.3%
amazing world "this was their gateway to the amazing world of technology powered by ai alexa "	74.3%
watch & enjoy "it's very responsive and has a very good and clear display large enough to comfortably watch & enjoy amazon prime video and tv"	74.3%
light and easy "i have another tablet but my kindle is so light and easy to hold that it's always my first choice for everything from emails to books films and shopping and staying in touch with family"	74.2%
fabulous quality "there is such a huge selection of games the screen is fabulous quality and its really sturdy and well built"	74.2%
perfect hearing "i had a routine hearing test last year and i have perfect hearing!"	74.2%
great review "product quality is great review focused on amazon special offer only watch out for opting in to the special offer"	74.2%
quiet honest "im not one of those mothers who just pass them the tablet for half hours piece and quiet honest"	74.2%
quality product "a great quality product with built in commercial limitations"	74.2%
very portable "its size is so handy it is very reasonably priced very portable and all the apps i use work really well for me"	74.2%
great item "great price for great item i love it"	74.2%
attractive colours "it comes in a range of attractive colours to meet different tastes"	74.1%
premiership matches "love my new fire 7 tablet app store is great though it would help if it wasnt so difficult to access google play store needed for amazon prime premiership matches in december and also needs an updated bt app to include bt sport app needed to spend hours to sort these out but now all sorted its great have all my kindle books automatically downloaded on to my new tablet so i now have them on two devices and its great that it is so portable as long as i am able to access the internet"	74.1%
good deals "there are some good deals available on amazon every now and then for kindle tablets and i would definitely recommend paying the uk gbp £10"	74.1%
nice and portable "decided on an amazon fire tablet 7 as it's the newest version nice and portable and screen size is large enough to read books or watch films etc"	74.1%
watch videos "we have a prime account so she is able to watch videos etc"	74.1%
32gb version "it is worth stretching to the 32gb version if one can afford it as low hard drive memory tends to slow down the performance of the tablet"	74.0%
very responsive "it's very responsive and has a very good and clear display large enough to comfortably watch & enjoy amazon prime video and tv"	74.0%
very polite "very polite lady who called me and so helpful"	74.0%
very handy "it is linked to amazon echo so can use this on it too plus all the other amazon apps and sets up automatically from your amazon account which is very handy"	74.0%
very reasonable "i’ll be honest it has surpassed my expectations i’m delighted with it and what a very reasonable price!"	74.0%
even simpler "the set up was even simpler than last time"	73.9%
smart phone "honestly a really good buy even at its full price especially compared to ipads or other well known tablets it’s the perfect choice for on the go and if you want a bigger screen than your smart phone"	73.9%
clear and sharp "the 7 is a good size and the screen is clear and sharp"	73.9%
certainly better "certainly better than reading on my pc"	73.8%
messenger skype "downloaded fb messenger skype and spotify what i bought it for with no problem"	73.8%
very capable "without any apps on it this tablet is snappy and very capable"	73.7%
prime video "it does email video tv camera books and magazines and of course amazon prime video"	73.7%
excellent device "technically an excellent device"	73.7%
handy size "great screen quality and a handy size for transporting in your bag"	73.7%
product & easy "good product & easy to use"	73.7%
going strong "the previous tablet has been used extensively by my 5 year old grandson and is still going strong"	73.6%
perfectly good "it has a perfectly good screen and have used it to watch programs"	73.6%
enlarge to read "the brighter screen makes reading a lot easier to my eyes anyway downloaded magazines are easy to enlarge to read"	73.5%
seems unfettered "the fire 7 series 9 seems unfettered when it comes to accessing additional apps many of which were not apparently available according to previous reviews i had read"	73.4%
near perfect "it would be churlish to criticise it at this price so its as near perfect a product as you'll get within reason"	73.4%
cleared sharper "the screen is cleared sharper and it seems more responsive though this may be due to the age of them and how full up their storage is!"	73.4%
apple products "being a fan of apple products they are hard to beat"	73.4%
less expensive "i bought it to take on holiday as it is lighter to carry takes up less room and less expensive than my ipad mini"	73.3%
thoroughly recommended "thoroughly recommended"	73.3%
whole family "as for the hardware you wont find your self emerged in any high frames per second gaming experience but at £25 these tablets are perfect for the whole family"	73.2%
even better "even better deal highly recommended"	73.2%
neat works "smart and neat works well replacing my ancient one when the screen broke"	73.0%
generation fire "i have a number of kindles from an old 2nd generation fire hd to a kindle oasis"	73.0%
much sharper "my previous generation 3 model had much sharper text"	72.9%
simple transfer "cheap easy to use simple transfer from previous amazon has done a terrific job again"	72.9%
lasts ages "i now use on half brightness and it lasts ages"	72.8%
tablet punches "the fire tablet punches above its price and does everything we want from it"	72.7%
good performance "it has a good performance when using the silk browser and the games i play all work well with it"	72.6%
fantastic value "fantastic value"	72.6%
lovely cover "i’ve bought and inserted sd cards on my children’s tablets as well as put a glass shatter proof screen protector and a lovely cover i bought from amazon to protect their new tablets"	72.5%
things quickly "the new 7 is lighter and and searches and finds things quickly"	72.4%
screen clarity links "likes: robust good screen clarity links in to my existing amazon kindle account dislikes: adverts when i turn it on rather than a home screen adverts once i log in and go to my home page cannot remove unwanted app icons from the home screen"	72.4%
would recommend "would recommend"	72.4%
user friendly "the new one is smaller so i had to buy a new cover for it which i hadn't expected and the new cover isn't as user friendly as the old one"	72.3%
more sustainable "hopefully internet shopping will fold sometime soon and we will have less landfill waste and a more sustainable planet"	72.3%
spacial price "mt delight was complete when i hit a spacial price and the unit turned out to have twice the on board memory of the old one appeared to be clearer display had alexa on board the pictures it takes appear improved and the sound quality was also dramatically improved and a simple press of a button brought up all the apps loaded to the old unit"	72.2%
special offers option "beware when you go for the special offers option when purchasing this as there will be ads on the opening screen whenever you start it up if you don’t want the ads then it’s an extra £10 on the purchase price!"	71.9%
very decent "i followed a step by step guide to get google playstore and now with youtube youtube kids gmail and chrome it looks like a very decent device for the price"	71.9%
pleased generally "i am very pleased generally with my new kindle "	71.9%
have prime "i have always had ipads but also a fire as you get so much from them especially if you have prime"	71.9%
nice and sharp "the screen resolution is not the best for a tablet 1024x600 with the density of 167 ppi but the text still appears nice and sharp and for the price one cannot complain"	71.9%
useful stuff "i am learning more and more each day and there is clearly a lot of useful stuff on the tablet"	71.9%
surprisingly well "the speakers do surprisingly well considering the size but you can always give them a little boost by using headphones"	71.8%
well built "there is such a huge selection of games the screen is fabulous quality and its really sturdy and well built"	71.8%
added benefits "i use it with its built in alexa like an echo but with the added benefits of a screen and of course any other internet related apps"	71.7%
pleased indeed "am very pleased indeed and if it got lost or stolen would replace immediately"	71.7%
clear and responsive "the sreen is clear and responsive"	71.5%
very insurance "got this as a replacement through the very insurance i took out when i purchased a fire 7 previously"	71.5%
with more storage "* bought the smaller version and inserted a micro sd card for £20 saving £000's by buying one with more storage"	71.5%
bright lights "the shiny screen is a oain in bright lights"	71.4%
handle amazon properties "and while the tablet is the best way to handle amazon properties"	71.4%
increase font size "was able to increase font size so easy to see"	71.2%
very tasty "a major improvement and a very tasty price too"	71.1%
kids version "and now hi can use it as a kids version"	71.1%
world clock documents "it won't compare to an i pad but it takes and stores reasonably good photos and videos is efficient with e mails and internet use has calendar facility world clock documents app apps for news and for watching tv programmes and a good general selection of apps with a help facility"	71.0%
input socket "this is the third one the first one lasted about 6 7 months and then we couldn't charge it because the power input socket"	71.0%
very juddery "the frame rate of the interface is very juddery"	70.9%
good considering "the screen is crisp and responsive wifi connection is good and stable sound is good considering it only has one speaker"	70.9%
excellent kindle "it is however an excellent kindle with benefits such as internet prime movies and netflix"	70.9%
nothing too exciting "the speaker is nothing too exciting but a good set of earphones soon fixed this reading a book on this tablet i find very easy i have set the background colour to black while reading as i find it better on the eyes"	70.8%
monthly subscription "they get access to loads of games for a very cheap monthly subscription but best of all i get to have complete control over their devices all from the comfort of my own phone"	70.7%
worked brilliantly "have had my old kindle fire for 5 years has worked brilliantly "	70.7%
terrific value "however as an entry level tablet the fire 7 9th gen is terrific value"	70.4%
great for games "great for games too"	70.3%
moved around "controls settings have been "updated" and or moved around"	70.2%
other benefits "with alexa included it becomes a great world radio too plus all alexas other benefits"	70.2%
very reasonably "its size is so handy it is very reasonably priced very portable and all the apps i use work really well for me"	70.1%
great quality plastic "bargain tablet great quality plastic but really well put together happy with the speed searches on the internet load"	70.1%
extra few quid "chose the 32gb model which was a no brainer for the extra few quid"	70.1%
brought over "as all of them have different games etc to play camera is also good it isn't bulky like some other tablets i brought over the years it is nice and slender and you can hold it well definitive a worth buy "	70.0%
great however "i have used netflix prime and youtube and again all great however as mentioned the resolution will be lower than your phone"	70.0%
having prime "i absolutely love it even without having prime although i can see the additional benefits that would bring"	70.0%
easy and good "it is easy and good to use and i am very glad i got it"	69.9%
tablet battery "the tablet battery lasts for decent time about 7h of use and the charging is quick"	69.9%
large enough "decided on an amazon fire tablet 7 as it's the newest version nice and portable and screen size is large enough to read books or watch films etc"	69.9%
with value "pleased with value"	69.8%
okay the fire 7 tablet "okay the fire 7 tablet was bought solely for one app that’s unavailable on ipad i’ll start with the actual physical unit i’ve small hands and found it uncomfortable to use as the narrow side is too wide to be held in a hands span for me i’m finding it very difficult to adjust to the way the operation of the tablet works and am becoming increasingly frustrated with it however given its price i have no reason to grumble"	69.8%
works great "this has plenty of space and works great"	69.5%
most noticeable "but most of all the improvement in speed is most noticeable"	69.5%
matching case "also bought the matching case a few days later!"	69.5%
fast broadband "i have good fast broadband and find it slow to change screens or catch up with what i am doing to the point where the app closes as it is unable to action"	69.4%
safe access "we've bought two for our kids now and have signed up to the amazon kids subscription which gives safe access to games video's and books for them to download without any concern or oversight needed from myself"	69.2%
full price "honestly a really good buy even at its full price especially compared to ipads or other well known tablets it’s the perfect choice for on the go and if you want a bigger screen than your smart phone"	69.1%
weekend treat "i know it's the same for a lot of different devices depending what apps you are using but sometimes i'm lucky if my son gets a total of an hour from a fall charge it's a weekend treat for him so not constantly on either"	69.0%
easy to carry "its a good size easy to carry and will fit in my handbag if i want to take it with me when i go out"	69.0%
kindle oasis "i have a number of kindles from an old 2nd generation fire hd to a kindle oasis"	68.9%
brighter screen "the brighter screen makes reading a lot easier to my eyes anyway downloaded magazines are easy to enlarge to read"	68.6%
first class "the quality of this one is like all kindle's first class"	68.3%
proper provision "the proper provision of alexa is appreciated but since one of my new year resolutions is not to be unnecessarily lazy i think she will get a lot of time off!"	68.3%
music photos "if you just like littering about on the internet reading music photos face book games"	68.2%
great once i side "great once i side loaded the 4 apk files for the play store!"	68.1%
honest opinion "which in my honest opinion is essential for a decent android experiece"	68.1%
better quality "i fine this is better and it is better quality"	67.9%
huge advert "the major bugbear is that it's just one huge advert for amazon and amazon products"	67.7%
alexa works "alexa works!"	67.7%
gets 5 stars "for the price i paid on the recent prime day this definitely gets 5 stars for me it was a tad under £40 and for a tablet with 32 gb storage it’s bargain country!"	67.7%
works just fine "it’s an android platform but uses amazons apps and not google but ‘silk’ which works just fine"	67.6%
tidy workspace "i like a nice tidy workspace and my screen has to be the same"	67.3%
useful difference "the screen and processor are excellent for the price whilst the extra memory makes a useful difference so i'm glad to have specified that"	67.2%
crisp and responsive "the screen is crisp and responsive wifi connection is good and stable sound is good considering it only has one speaker"	67.2%
great the screen "the reason i have purchased amazon fire tablets and not the other big names it's simple the quality is great battery life is great the screen is great and the speed is there"	67.2%
fine selection "nice size and a fine selection of colours"	67.2%
first choice "i have another tablet but my kindle is so light and easy to hold that it's always my first choice for everything from emails to books films and shopping and staying in touch with family"	67.1%
were very good "we approached amazon and they were very good and replaced the item"	67.1%
with offers "the only negative i can think of is the ‘offers’ that came with mine not with offers wasn’t available when i purchased mine it basically means amazon puts up ideas for things it thinks you might be interested in to purchase they are there at the start up but easily swiped away"	67.0%
zero complaints "i have zero complaints about this product"	67.0%
...

Pros [181] of Apple iPad Air (10.5-inch, Wi-Fi, 64GB..	Strength
absolutely brilliant in both products "this ipad is absolutely brilliant"	100.0%
excellent product in both products "as tablets go apple has it sewn up excellent product"	100.0%
highly recommend in both products "highly recommend"	99.6%
really good in both products "really good ipad excellent"	99.3%
really happy in both products "love this got a larger model because of my eyesight and this is great no problems transferring data from my phone either really happy with my purchase"	88.4%
works well in both products "it's an apple device everything works well display is excellent"	75.0%
great price in both products "it’s better than i thought and as i bought it on black friday a great price"	75.0%
great value in both products "great value for money highly recommended"	74.9%
really well in both products "love this works really well"	74.9%
very quickly in both products "excellent product supplied very quickly"	74.8%
very quick in both products "everything downloads very quick and i am considering getting one as a gift"	74.7%
really nice in both products "really nice ipad the mother is happy"	74.2%
crystal clear in both products "colour representation of photos and video to my aging eyes are all crystal clear and true to colour"	74.0%
very happy in both products "very happy with it"	74.0%
highly recommended in both products "highly recommended 😎"	72.6%
much better in both products "it has retained all of the good features of the original ipad including the home button and earphone jack but has much better battery life"	71.9%
well worth in both products "after several months use now i have no hesitation in recommending the extra expense of replacing or upgrading older ipads is well worth it managed to sell my old one for £100 toward the cost too which to me isn't bad for a four year old machine!"	69.8%
build quality in both products "good build quality and the screen is large and clear"	69.6%
photos and videos in both products "the photo handling and picture quality display is particularly good and provides the easiest way to store and view photos and videos"	69.0%
photos and video in both products "colour representation of photos and video to my aging eyes are all crystal clear and true to colour"	57.6%
recommend this in both products "yes the ipad pros are more powerful and have the extra features speakers etc but i would highly recommend this one for general daily use"	56.6%
battery life is great in both products "wifi experience is faultless and battery life is great too"	52.8%
really pleased "really pleased"	100.0%
absolutely love "i had my old ipad 7 years before it died on me do treated myself on this one wow what a difference i absolutely love it"	100.0%
excellent improvement "excellent improvement on this stunning display"	100.0%
very pleased "delivered quickly easy to setup very pleased"	100.0%
excellent 👍🏼 "excellent👍🏼"	100.0%
very detailed "i bought this as replacement for my old ipad on the strength of a very detailed review posted by craig laws it is perfect and exactly what i need"	100.0%
super fast "super fast compared to the older ipad it replaced"	99.9%
powerful performance "i like the bigger screen and powerful performance"	99.9%
huge improvement "it’s a huge improvement on the ipad 2 which was slow when using the browser"	99.8%
very satisfied "very satisfied"	91.8%
pleased and absolutely "really good stuff im pleased and absolutely love it"	90.0%
great the new ipad "battery life is great the new ipad os really makes it feel more like a macbook!"	89.4%
actually brilliant "very good item actually brilliant!"	88.4%
graphics are exquisite "the graphics are exquisite"	88.0%
great functionality "it is light with great functionality and is very fast"	88.0%
good price "fast delivery and good price especially good to have discount and also able to buy monthly via amazon"	75.0%
best price "was the best price we could find it ignoring those electronics websites with impossibly low prices that get awful reviews "	75.0%
efficient suggest "power and efficient suggest and recommend 100%"	75.0%
looks good "cant add detail looks good"	75.0%
increased memory "this is my third ipad and the slightly bigger screen and vastly increased memory has certainly made a difference"	75.0%
speedy delivery "speedy delivery really pleased with the ipad super easy setup"	74.9%
decent price "all in all a great tablet at a decent price!"	74.9%
worthy purchase "excellent ipad and a worthy purchase"	74.5%
really helpful "really helpful when i can't usually remember passcodes to unlock"	74.5%
seems strong "so far battery seems strong and processing is quick!"	74.5%
very useful "i am using the ipad almost every day since that guy is very useful"	74.3%
great ease "usual apple great ease of use set up registration etc and the usual moan about the price!"	74.3%
everything downloads "everything downloads very quick and i am considering getting one as a gift"	74.3%
better clearer "its like my old ipad but faster faster than my current pc with a better clearer bigger screen"	74.2%
charger and cabel "it cams in a new box with charger and cabel usb "	74.2%
perfect product "perfect product just what i wanted"	74.1%
quick and easy "really good upgrade from my old ipad 2 really quick and easy to use got it for a discounted price too happy days 😁👌"	74.0%
liked size "liked size"	74.0%
transferred automatically "easy to set up all the stuff from the old machine was transferred automatically"	74.0%
nice and light "nice and light good size screen"	74.0%
works everytime "works everytime"	73.9%
lovely size "lovely size to watch games and tv programs on"	73.9%
great no problems "love this got a larger model because of my eyesight and this is great no problems transferring data from my phone either really happy with my purchase"	73.8%
great ipad "a great ipad"	73.7%
performance and usability "so the performance and usability are good but at a price"	73.6%
excellent condition "arrived in excellent condition and in time"	73.5%
fantastic product "fantastic product"	73.4%
excellent ipad "excellent ipad and a worthy purchase"	73.4%
flawless screen "having a flawless screen after 6 years was definitely and advantage"	73.4%
real bonus "also interest free payment by instalments over 6 months was a real bonus"	73.3%
particularly good "the photo handling and picture quality display is particularly good and provides the easiest way to store and view photos and videos"	73.3%
lightweight and super "lightweight and super fast"	72.9%
more powerful "yes the ipad pros are more powerful and have the extra features speakers etc but i would highly recommend this one for general daily use"	72.9%
everyday browsing "perfect for everyday browsing"	72.8%
nice functions "nice functions and color"	72.8%
recommended this shop "i do recommended this shop"	72.5%
great piece "great piece of kit love it"	72.4%
fast processor "apple ipad fast processor crisp clear display and plenty of storage!"	72.3%
higher capacity "this new ipad air is better still much lighter and with higher capacity"	70.0%
good quality tablet "good quality tablet with high quality software running on it arrived in fantastic condition despite buying as used"	69.8%
stunning display "excellent improvement on this stunning display"	69.7%
good battery "great ipad convenient for travel light good battery etc"	69.5%
managing my mental health "found a good range of apps for not only fun and games but to help me manage my anxiety so this ipad is a good tool for me for managing my mental health"	69.4%
clear and quick "very pleased with product clear and quick easy to transport"	69.1%
great sized screen "great sized screen"	68.5%
arrived today "my ipad air is arrived today"	68.4%
good range "found a good range of apps for not only fun and games but to help me manage my anxiety so this ipad is a good tool for me for managing my mental health"	68.1%
discounted price "really good upgrade from my old ipad 2 really quick and easy to use got it for a discounted price too happy days 😁👌"	68.1%
blisteringly fast "this third generation 2019 is blisteringly fast"	66.8%
have bought "we’ve always had ipads and this recent purchase was the 5th we have bought"	66.7%
very good item "very good item actually brilliant!"	66.3%
much quicker "love my new ipad brought to replace my really old one so much quicker and lots of new features"	66.2%
ipad excellent "really good ipad excellent"	66.1%
easy to transport "very pleased with product clear and quick easy to transport"	66.0%
really glad "really glad i did"	65.7%
good features "it has retained all of the good features of the original ipad including the home button and earphone jack but has much better battery life"	65.7%
great new gadget "that works well and the air has been a great new gadget"	65.6%
great upgrade "great upgrade to my old ipad 3"	65.6%
lots of storage "i upgraded from my old ipad and i wasn’t disappointed does everything i want it to do and lots of storage too"	65.2%
very good value "very good value"	65.2%
pleased with purchase "very pleased with purchase"	65.0%
also impressive "bluetooth linking to an iphone is also impressive"	65.0%
great tablet "all in all a great tablet at a decent price!"	63.8%
it's great set "it’s great set up is easy"	63.6%
brilliant ipad "brilliant ipad but pricey"	63.6%
excellent tablet "this is an excellent tablet for all general uses"	63.5%
moved to the 2018 ipad "i loved my old ipad air 2 and moved to the 2018 ipad which for me was a step down"	63.2%
will not be disappointed "if you can afford that little bit extra get one as you will not be disappointed"	62.9%
good big difference "so far so good big difference compared to the samsung!"	62.9%
pleased with my ipad "very pleased with my ipad air"	62.8%
that helped a "i also read some previous reviews that helped a lot when making the decision to purchase"	62.8%
clear screen "nice power clear screen "	62.8%
easy to setup "delivered quickly easy to setup very pleased"	62.6%
very good product "apple improved a very good product"	62.6%
bit cheaper than apple "as a artist this is a great product for me a bit cheaper than apple"	62.2%
lasts two to three days "the screen seems clearer and brighter the battery lasts two to three days"	62.2%
delighted with "i am delighted with it"	62.1%
fulfilled all my needs "i’m a student and it fulfilled all my needs from media consumption to note taking"	61.8%
good buy and product "anyway it’s a good buy and product"	61.6%
perfect as described "perfect as described and as expected"	61.0%
very very good "principally i am using it for drawing and is very very good"	60.8%
general uses "this is an excellent tablet for all general uses"	60.8%
mother is happy "really nice ipad the mother is happy"	60.7%
great for audio "great for audio also"	60.1%
screen quality "the screen quality is fantastic and expecting this to serve me well for a few years"	60.0%
carry around "love the ipad so easy to use and convenient to carry around"	60.0%
interest free payment "also interest free payment by instalments over 6 months was a real bonus"	59.9%
craig laws it is perfect "i bought this as replacement for my old ipad on the strength of a very detailed review posted by craig laws it is perfect and exactly what i need"	59.9%
second ipad i love "this is my second ipad i love it"	59.9%
great ipad convenient "great ipad convenient for travel light good battery etc"	59.8%
good size screen "the ipad air 3 is a good size screen easy to use and keep uptodate"	59.6%
true to colour "colour representation of photos and video to my aging eyes are all crystal clear and true to colour"	59.5%
with no problems "easy to setup from start to finish with no problems"	59.4%
does everything "i upgraded from my old ipad and i wasn’t disappointed does everything i want it to do and lots of storage too"	59.4%
very good price "very good price for the item including accessories etc"	59.3%
incredible tablet "the ipad air is an incredible tablet for all apps and games"	59.3%
great with my ipad "everything’s great with my ipad"	59.2%
work very well "i have test this new ipad for 1 week and it’s work very well"	59.1%
light and neat "very pleased with how slim light and neat this ipad air is compared to his old ipad it makes the old one look very clunky"	58.4%
really light "really light"	58.0%
welcome addition "the extra screen space is a welcome addition and of course the a12 chip makes opening apps almost instant"	58.0%
upgraded from my old ipad "i upgraded from my old ipad and i wasn’t disappointed does everything i want it to do and lots of storage too"	57.9%
have discount "fast delivery and good price especially good to have discount and also able to buy monthly via amazon"	57.8%
upgraded to this ipad "i upgraded to this ipad from an old ipad and found the procedure straightforward using icloud backup"	57.7%
monthly via amazon "fast delivery and good price especially good to have discount and also able to buy monthly via amazon"	57.2%
happy days "really good upgrade from my old ipad 2 really quick and easy to use got it for a discounted price too happy days 😁👌"	57.2%
completely satisfied "liked everything completely satisfied"	57.1%
plenty of storage "apple ipad fast processor crisp clear display and plenty of storage!"	56.9%
will do better "hoping that this new model will do better"	56.8%
thanks to icloud "easy to set up thanks to icloud"	56.7%
leaps and bounds "leaps and bounds better than the teat"	56.5%
quality software "good quality tablet with high quality software running on it arrived in fantastic condition despite buying as used"	56.5%
generation old a10 chip "it has the a12 chip which is one of apples fastest currently and i would urge anyone tempted to buy the new ipad to think again as that has a 3 generation old a10 chip and thus will not last"	56.3%
great apple product "as always this is a great apple product at a great price"	55.6%
fingerprint scanner "love the fingerprint scanner too"	55.6%
like a macbook "battery life is great the new ipad os really makes it feel more like a macbook!"	55.3%
great product "great product"	55.0%
display is excellent "it's an apple device everything works well display is excellent"	54.9%
easy setup "speedy delivery really pleased with the ipad super easy setup"	54.8%
expensive but i like them "expensive but i like them"	54.6%
love the ipads "i love the ipads and this was a replacement for a previous one"	54.5%
really great "it’s really great"	54.4%
love this ipad "i love this ipad"	54.4%
do feel like "i do feel like i got a lot of ipad for my money"	54.3%
recommend to others "will recommend to others"	54.3%
excellent product quality "excellent product quality"	54.1%
always wanted "always wanted one "	53.7%
extra features speakers "yes the ipad pros are more powerful and have the extra features speakers etc but i would highly recommend this one for general daily use"	53.5%
life gorgeous display "it’s lightweight great battery life gorgeous display and enjoyable to use on the go"	53.4%
useful for me personally "love it and it’s useful for me personally would recommend a screen protector and a case"	53.3%
exactly what "i bought this as replacement for my old ipad on the strength of a very detailed review posted by craig laws it is perfect and exactly what i need"	53.0%
best tablet on the market "best tablet on the market by far"	52.9%
clearer and brighter "the screen seems clearer and brighter the battery lasts two to three days"	52.5%
fantastic condition "good quality tablet with high quality software running on it arrived in fantastic condition despite buying as used"	52.5%
well done apple "well done apple!"	52.4%
definite improvement "a definite improvement on my old i pad mini"	52.2%
love the ipad "love the ipad so easy to use and convenient to carry around"	52.1%
size is perfect "the size is perfect"	52.1%
helped me to decide "i am so grateful for the post which helped me to decide"	51.7%
screen protector "love it and it’s useful for me personally would recommend a screen protector and a case"	51.6%
getting one as a gift "everything downloads very quick and i am considering getting one as a gift"	51.2%
the ipad pros "yes the ipad pros are more powerful and have the extra features speakers etc but i would highly recommend this one for general daily use"	51.1%
good tool for "found a good range of apps for not only fun and games but to help me manage my anxiety so this ipad is a good tool for me for managing my mental health"	51.0%
thin easy to "lightweight thin easy to use"	50.7%
...